Marketing is a never ending quest of creative communications to get people’s attention and influence them for the benefit of both parties . . .the greater the benefit, the better the response.
We have access to more marketing tools today than we ever had in the past thanks to the internet. That we can communicate is not our issue. How and using what venue as the best method to distribute our particular message, is our question. The best part is we don’t have to pick just one method as the vehicle to distribute our message. Using both Traditional and Social Media we can create a combination of promotions to make our offers and interest people in our products and services in many creative ways.
Over the next few blogs we will explore the use of both Traditional and Social Media tools with ideas and statistics to help you decide what to use. While I worry about the internet abuse or talk of taxing the internet, it is a great tool for information distribution and entertainment and one I hope we don’t allow society to destroy.
I’ll leave you with a thought from the founder of Wikipedia, Jimmy Wales . . .
“All societies through the global community are best served by vigorously employing openness and a free exchange of ideas unhampered by fear of negative repercussions or censorship. Only by creating safe environments for the expression of ideas, even occasionally controversial ones, can we hope that the most valuable ideas will rise to the top. A free marketplace of ideas, supported by the internet and social networking tools, is what we are ultimately striving for. And this is achievable, as participants, in this new hyper connected world, act responsibly with personal accountability.”
Your comments, questions, or suggestions for future blog topics are always welcomed.
DID YOU KNOW: Facebook is expected to announce this week that it has reached 500 million users in its 6 year history. It has become the internet’s biggest information network.
– Reading Eagle (Money Section 7-21-10)