So, what is Social Media? If you take a minute to think about it, Social Media encompasses many cyberspace activities we all engage in at various times. Social Media can be a cell phone call or clicking on your favorite YouTube video, exploring websites and podcasts, creating blogs, using instant messaging or text messaging, getting involved on Second Life or participating in the Social Networks of Facebook, LinkedIn, MySpace, Twitter, etc. etc. Social Media’s reach is global, its influence immeasurable, and its influence as a marketing tool powerful and being disected everyday.
Social Networking (SN) is just one activity that is part of Social Media. Its power and influence as a useful business tool is measured and questioned daily. Recent statistics show:
54% ban SN at work
19% allow SN for business only
16% allow limited personal use
10% allow full access to SN at work
Two questions come to mind:
1. Why are 54% banning it?
2. Why are ONLY 54% banning it?
From various sources, direct conversations and our own experience here at TSI, I will be putting together a list for both questions that will be our topic for the next blog session.
Please feel free to contribute your thoughts and improve the list for either question.